The state of the art Photo realistic animation and Visual effects were supervised by Rahul Venugopal, Adel Adili and Pete Draper of Makuta effects. Upon release, it received rave reviews.
The film was screened and received critical acclaim at L'Étrange Festival and Sundance Film Festival.
SUMMARY
Nani is a young man who makes fireworks. He lives in a house opposite Bindu (Samantha), who is a micro artist and who also runs Project 511, an NGO. Nani is in in love with Bindu for two years and has been constantly showing his love for Bindu. Bindu too loves Nani back but plays hard to get and hides her love from him.Sudeep is a multi-millionaire industrialist who also happens to be a womaniser. He had even killed his wife for her money. One day, Bindu goes to Sudeep's office to see if he would like to donate money to her NGO. Sudeep is about to send her away, until he sees Bindu through the opening of his office door. He immediately lusts for her, and calls her into his office. Bindu, not knowing of Sudeep's true intentions, tells him all about her NGO, who donates 15 lakhs to it. Bindu thanks Sudeep, who asks her out to lunch.
At the restaurant, Bindu sees Nani and his friends installing fireworks across the street. Sudeep notices that Bindu keeps staring at Nani and becomes jealous. Later, when Sudeep and Bindu stop at a market, Nani also comes and walks with Bindu. Sudeep follows them the whole time. That night, Bindu works late and she needs an escort to go home, so she calls Nani who comes to her office and walks her home. At this point, Nani gives Bindu an idea to help finish a necklace she was working on and Bindu is finally ready to confess her love towards Nani. But just in front of Bindu's doorstep, and just after dropping her home, Sudeep kidnaps Nani and takes him to a graveyard, where he beats him mercilessly. He tells Nani that he loves Bindu. Nani tells Sudeep that if he goes anywhere near Bindu, he will kill him. At this, Sudeep strangles Nani to death, right after Bindu tells Nani she loves him through a text and a phone call. Upon hearing that Bindu loves him too, Nani dies. But then, he is reborn as a fly.
After getting used to his new life as a fly, and experimenting with his new abilities, Nani ends up in Sudeep's office. After he sees Sudeep, Nani remembers his past life and wants to take revenge on Sudeep for what he had done. He keeps following Sudeep around, irritating him to the core. Meanwhile, Bindu is grieving the death of Nani, and Sudeep is still trying to make Bindu love him.
One day, Sudeep calls Bindu to her office and asks her to come to Delhi with him to meet the Education Minister, who is planning to nationally recognise Bindu's NGO. Bindu agrees. Nani notices this and causes Sudeep to meet with an accident while he is driving to the airport. Sudeep, lying injured in his wrecked car, sees Nani write the words "I will kill you". From that point, Sudeep starts fearing Nani the fly, becomes paranoid about it and tries all means to ensure Nani does not enter his house.
CAST
Sudeep as SudeepNani as Nani
Samantha as Bindu
Hamsa Nandini
Crazy Mohan
Devadarshini
Adithya as Sudeep's Friend
Abhiram
Srinivas Reddy as Sudeep's P.A.
Thagubothu Ramesh
PRODUCTION and DEVELOPMENT
The film was launched in 2010, with Rajamouli deciding to shoot the film simultaneously in Telugu (as Eega) and Tamil (Naan Ee) and it was originally conceptualised as a "small experimental film", right after Rajamouli had completed the Telugu film Magadheera and Maryada Ramanna. Nani and Samantha were selected for the lead roles, while Kannada actor Sudeep was chosen to portray a negative role. Reports suggesting that Kajal Aggarwal would perform an item number were denied by Rajamouli. James Floyd was originally announced as the cameraman but he was replaced by Rajamouli's norm cameraman K. K. Senthil Kumar.The unit used a Scorpio Crane for the first time in the history of Telugu cinema. The climax portion was shot at Ramanaidu studios. Completion of first schedule led producer to arrange a party. A huge set was erected at the Saradhi Studios.
The film was initially planned to be released in May 2012 but due to extensive CGI and VFX work, it got delayed. Release of the film was again postponed from June 22, 2012 because the unit was said to be striving 24/7 for the quality of CG. The film was censored on June 26, 2012 and received an U/A rating by the Central Board of Film Certification for few smoking scenes which is considered integral to story. Both the Telugu and Tamil versions with a dubbed Malayalam version were released on July 6, 2012 with over 1200 prints. The film was reported to be dubbed and released in Hindi also. Distribution rights were sold for 34 crores. Eega will be releasing in Hindi on October 12, 2012.
RELEASE
The film has collected 17 Crores in its first day worldwide. Overall, the film has grossed about 115 crores worldwide as of July 27, 2012. The film has completed 50 days on August 24, 2012. The film has grossed more than 125 crores as of September 13, 2012. The film is completing 100 days on October 13, 2012.SOUNDTRACK
The soundtrack of the film was composed by M. M. Keeravani, usual associate of Rajamouli. The audio was released on March 30, 2012 at Brahama Kumari's Academy in Gachibowli, Hyderabad. It was released through Vel Records, owned by M. M. Keeravani. Ramajogayya Sastry, Anantha Sreeram, Chaitanya Prasad and M.M.Keeravani penned one song each in the album.Milliblog wrote: "Eega’s soundtrack sees Keeravani what he’s known for – pushing the bar to interesting new levels; some of it doesn’t entirely work, but welcome effort". Musicperk wrote: "Eega is an album that is here to stay. A perfect combination of all the ingredients needed to keep an album alive in the memory of young listeners in particular".
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